You remember the famous line, "We can work it out." Well it is about to happen. Apple has "worked out" a deal with the Beatles to sell their music on iTunes. The Beatles are the best selling music group of all time and ranked 2nd throughout the 2000s to Eminem. They have sold 177 million albums in the United States throughout the years. Steve Jobs, the CEO of Apple, has persuaded all former members of the Beatles to agree to this landmark decision.
Roughly 3/4 of all album sales are cd's. They are more profitable for record companies and musicians. Apple has become the largest distributor of music on the internet. It is said that they just basically break even on all downloads. They use music as a tool to sell more iPods and iPhones. Bagging the biggest elephant of all, the Beatles, is sure to boost sales out of the roof.
There have always been several bands that hold out and do not allow others to distribute their music. I can remember Pearl Jam for years would not allow their music to be sold via mail order companies such as BMG and Columbia House. Beatles music has been around for four decades. That is something very special in itself. This little deal could re-ignite the flame once again.
Hope you enjoyed this blog. I referenced this material from The New York Times at: http://www.nytimes.com/2010/11/16/business/media/16apple.html?_r=1&ref=todayspaper.
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